At BEDI, our mission has always been rooted in balance — between design and durability, between innovation and intention, and between what we take and what we give back. We believe that style and sustainability can coexist, and that good design should do good.
One of the ways we’ve been acting on that belief is through our ongoing partnership with Ecodrive and 4ocean — a collaboration that’s already helped remove 535 lbs of plastic from oceans and coastlines around the world.
That’s the equivalent of:
- 10,700 plastic bottles
- 53,500 plastic forks
- 535,000 plastic straws
And it happens every time a BEDI order over $100 is placed. For each qualifying purchase, we fund the removal of 1 pound of plastic from the ocean. A simple action that creates a real, measurable impact.
Why Ocean Plastic?
Every year, an estimated 18 billion pounds of plastic and trash end up in our oceans. This isn’t just pollution — it’s a global crisis that threatens marine life, disrupts ecosystems, and impacts coastal communities. While the scale of the issue is massive, it’s also deeply human — and solvable, if we all do our part.
Through this initiative, we’re joining a growing effort to restore ocean health, protect wildlife, and support the people working on the front lines of cleanup.
How It Works
We’ve teamed up with Ecodrive, a sustainability platform that helps turn everyday purchases into environmental action. Each time you place an order over $100, BEDI makes a verified donation through Ecodrive to fund plastic removal by 4ocean, one of the world’s leading ocean cleanup organizations.
Ecodrive was founded out of frustration with how difficult and expensive sustainability efforts often were for businesses—and how hard it was for customers to know if their support was really making a difference. Their level of trust and visibility is what sets Ecodrive apart—and it’s what made them a natural partner for BEDI.
Who Is 4ocean?
Ecodrive directs our donations to 4ocean, a well-known ocean cleanup organization operating one of the largest ongoing cleanup efforts in the world.Their crews work full-time, seven days a week, recovering plastic and debris from the ocean, rivers, and coastlines in areas hit hardest by plastic pollution.
But they don’t stop there. 4ocean also creates fair-wage jobs in communities directly affected by this crisis — offering not just environmental restoration, but economic empowerment. As they put it: "We believe in taking care of the people who are taking care of the ocean."
The BEDI Connection
Our products are made to last — thoughtfully designed using upcycled and recycled materials like recycled fishing nets, salvaged seatbelts, and excess fabric destined for landfill. It’s all part of our commitment to use what already exists, and fulfill our belief that "one day everything new will come from something old"
This partnership with Ecodrive and 4ocean allows us to extend that philosophy beyond our materials and products, to further help remove waste from the environment.
Thanks to you, our community, we’ve already pulled 535 pounds of plastic from the ocean. And with each new order, that number keeps growing.
Small Choices, Big Impact
Whether you’ve been with us from the beginning or just discovered BEDI, your purchase is part of something larger. Something that speaks to what’s possible when we choose to support companies, products, and ideas that prioritize the planet.
